# Link in bio for recipes: stop stacking 200 links, give each recipe a word > A link in bio for recipe creators and food bloggers: followers type the recipe's code instead of scrolling 200 links. Free, with an open count per recipe. "Full recipe at the link in bio." The viewer taps the bio, meets a list of your last 200 recipes, searches for the name they half remember, gives up, and comments "recipe?" instead. Apps like [Kich](https://www.kich.app/blog/how-to-save-recipes-from-instagram) now exist just to turn Instagram recipe posts into recipe cards. The fix is not a better list. It is a word. ## Say the word in the video > Code **ragu** at the link in bio. The viewer opens `inkink.in/@you`, types `ragu`, and gets the ragu. Not the list. ![Creator page with a bottom sheet reading Type the code from the post, a code field, Open and Not now](https://inkink.in/blog/img/creator-sheet.webp) *What a visitor sees on arrival at a creator page (demo page): the code box first, the browse list behind it.* ## What `ragu` opens Either a **redirect** straight to the blog post, or a **block** on inkink: - Title: `Sunday ragù, 3 hours` - Body: the ingredient list in plain text, up to 2,000 characters, line breaks kept - Items: up to five. Two photos, the link to the full method on your blog, the Dutch oven affiliate link, a YouTube link - A **Message on WhatsApp** or **DM on Instagram** button if you take cooking class bookings. The free plan allows one button per block. It opens a chat with you, with no message filled in. ![Recipe block titled Sunday ragù, 3 hours, with an ingredient list, an image carousel and one link](https://inkink.in/blog/img/block-recipe.webp) *A demo recipe block opened at `?code=ragu`: title, ingredients, a two-image carousel and a link. The images are placeholders.* People who want the quick version read the block. People who want the story tap through to the blog. Both found it in one word. A redirect shows the title, "Opening in 5" and a countdown, then hands off to your blog after five seconds. A **Stay here** button cancels it. ## Short codes you can say out loud Codes are letters, digits and dashes, up to 32 characters. `ragu`, `focaccia`, `dal3`, `xmas-cake`. Spaces and capitals are forgiven: `Xmas Cake` resolves to `xmascake`. A dash is not added for the viewer, though, so `Xmas Cake` does not open `xmas-cake`. Keep codes to one word when you can. Use the series number for weekly content: `wk41`, `wk42`. ## The browse list still exists Codes with **Show in the browse list** on show up in a list on your page. A redirect shows the preview image inkink fetches when you paste the link, or a thumbnail you upload. A block shows a blank thumbnail. Visitors who do not have a code can tap **Not now**, scroll and tap. Unlisted codes stay off the list but open for anyone who types them. That suits a recipe you only hand out in a class. It is not a lock: anyone with the word gets in. Listed codes can also be found from the inkink home. Switch the box to `##` and type `ragu`, or paste `##ragu`, and creators with a listed `ragu` show, most opened first (up to 20; if only one creator has it, it opens straight away). ![inkink home with ## ragu in the code box and two results, from @leoeats and @nonnacooks](https://inkink.in/blog/img/landing-search-ragu.webp) *Searching `##ragu` from the inkink home, on demo data. Block codes show a blank thumbnail.* ## What you learn Each code counts its opens. Say `ragu` got 2,000 opens and `salad` got 90. Now you know what to film next, and you have a per-recipe number to show a brand. The count is a running total. An open is counted every time the code resolves, including a reload of a `?code=` link, so read it as opens, not people. ## inkink vs Linktree and Later for recipe links Two tools worth comparing for a recipe link in bio: Linktree and Later. Linktree is a list of links. Later builds the page from your posts. | | Free plan | How a follower finds the recipe | Per-recipe numbers | |---|---|---|---| | Linktree | [Unlimited links](https://linktr.ee/s/pricing) | Finds it in your list of links | Lifetime totals on free, but the [date range only goes back 28 days](https://linktr.ee/help/en/articles/5434178-understanding-your-insights); the "Most Clicked" ranking is Pro and Premium only | | Later | [No free plan listed](https://later.com/pricing/); Starter is $18.75 USD a month, billed yearly | Taps the tile of the post they saw ([Later](https://later.com/product-training/how-to-use-link-in-bio/)) | Reports "Instagram Post Clicks" | | inkink | 200 codes | Types the word they heard, or browses listed codes | Open count per code | Linktree's free plan gives you as many links as you want. That is also the problem a recipe creator has: 200 recipes become a 200-row list. On Linktree's free plan the date range only goes back 28 days, and the per-link "Most Clicked" ranking and traffic sources need Pro or Premium. Its help center does not describe a way to see which Instagram post a click came from. Later is closer to the real problem. Its Link in Bio page is built from the Instagram and TikTok posts you add links to, so a follower who remembers the photo taps that tile. That works well when the photo is what they remember. A code works when they only heard the name in a voiceover. Later's pricing page lists no free plan. inkink does not know which post sent a visitor either. Give each post its own code and the code's count stands in for the post. ## Set up 1. [inkink.in](https://inkink.in), continue with Google, claim your username. 2. **New code**. Paste the blog URL for a redirect, or build a block. 3. Bio link: `inkink.in/@you`. ## FAQ **Can I put the code in a story?** Yes. `inkink.in/@you?code=ragu` opens the recipe directly, so use it wherever you can paste a link. **What if someone types a code that does not exist?** They see "No link for that code." under the box. You can change that line in the Page tab. Tapping **Not now** shows your browse list. **Can two creators use the same code?** Yes. `ragu` on your page and `ragu` on someone else's are separate. From the inkink home, switch the box to `##` and type `ragu`: creators with a listed `ragu` show, most opened first (up to 20; if only one creator has it, it opens straight away). **Is Later's Link in Bio free?** Later's [pricing page](https://later.com/pricing/) lists no free plan. Its cheapest plan, Starter, is $18.75 USD a month billed yearly. inkink is free for up to 200 codes. --- Source: https://inkink.in/blog/link-in-bio-for-recipes Published: 2026-10-03. Updated: 2026-10-03.